Quảng cáo là một chủ đề rất quen thuộc không chỉ xuất hiện trong phần Speaking mà tần suất có mặt trong phần Writing Task 2 là rất nhiều tuy nhiên từ vựng Speaking chủ đề advertising thường là những từ đơn giản, phù hợp với văn phong nói hơn là văn viết. Bên cạnh việc thiếu hụt ý tưởng thì từ vựng cũng là thử thách với các sĩ tử đang học và sắp thi IELTS. Thấu hiểu nhu cầu đó, hôm nay Etrain sẽ gửi đến các bạn một số từ và cụm từ hữu ích thuộc chủ đề này để các bạn luyện tập nhé!
Reasons why advertising becomes popular
– Advertising (noun)
Meaning: Advertising describes the business of persuading people to buy things
Vietnamese: Advertising dùng để miêu tả một lĩnh vực kinh doanh bằng cách thuyết phục mọi người mua sản phẩm gì đó
– Advertisement (noun)
Meaning: Advertisement (abbreviations are advert or ad) are used to refer to printed, audio or film products that are used to sell something
Vietnamese: Advertisement (viết tắt là advert hay ad) dùng để chỉ các sản phẩm in ấn, sản phẩm nghe-nhìn được dùng để quảng cáo một sản phẩm nào đó
– Commercial (noun)
Meaning: Commercial is only used for ads on radio or TV
Vietnamese: Commercial chỉ được sử dụng cho quảng cáo trên radio hay trên TV.
– Ubiquitous (adjective)
Meaning: seeming to be everywhere or in several places at the same time; very common
Vietnamese: rất phổ biến
Example: Advertisements are ubiquitous because when the economy is developed, there are an increasing number of new businesses and new products with different functions and benefits.
– Firm
Meaning: a company, business
Vietnamese: công ty, doanh nghiệp
– Competitive (adjective)
Meaning: used to describe a situation in which people or organizations compete against each other
Vietnamese: cạnh tranh, mang tính cạnh tranh
Example: Advertising is vital for a firm to survive in such a competitive market.
– Advance in technology (noun phrase)
Meaning: the development in technology
Vietnamese: tiến bộ công nghệ
– Pave the way for somebody/something (phrase)
Meaning: to create a situation in which somebody will be able to do something or something can happen.
Vietnamese: mở đường cho ai đó, cho cái gì đó
Example: The advances in technology have paved the way for the increasing popularity of advertising. In the past, pieces of advertisements could only be seen in the newspapers, leaflets, flyers or magazines. But today, advertising can also be found on the Internet, TV, radio or even in the film they are watching.
The positives and negatives of advertising
Positives
– Inform somebody of/about something (verb)
Meaning: to tell somebody about something
Vietnamese: thông báo với ai đó về việc gì
– Make a purchase (phrase)
Meaning: the same as ‘buy something’
Vietnamese: mua
Example: The first advantage of advertising is that it informs the public about the existence of a product available on the market, therefore giving customers a wide range of choices to consider before making a purchase.
– Reputation for something/ for doing something (noun)
Meaning: the opinion that people have about what somebody/something is like, based on what has happened in the past
Vietnamese: danh tiếng về cái gì đó
– Building customers’ loyalty (phrase)
Meaning: establish or get the loyalty from the customers
Vietnamese: xây dựng lòng tin của khách hàng
Example: Advertising contributes a great deal to the increased sales of the products and the reputation of the business by building customers’ loyalty.
– Job opportunity (compound noun)
Meaning: the chance of getting a job
Vietnamese: cơ hội nghề nghiệp
Example: Advertising now is a separate field which creates a lot of job opportunities for people working as, for example, a graphic designer, a marketer, etc.
– Appreciate something (verb)
Meaning: to recognize the good qualities of something
Vietnamese: thưởng thức, chiêm ngưỡng cái gì đó
Example: Advertising is now becoming a modern art. Some pieces of advertisement are even enjoyed and appreciated by customers as well as viewers.
– Print media (noun)
Meaning: Means of mass communication in the form of printed publications, such as newspapers and magazines.
Vietnamese: phương tiện truyền thông in ấn như sách báo
Example: Advertisers, instead of traditionally promote the products through print media, they now make it into short video clips with engaging contents in order to both advertising and entertaining the buyers.
Negatives
– Pay for extra-cost (phrasal verb)
Meaning: charge beyond price
Vietnamese: trả thêm tiền
Vietnamese: The first shortcoming of advertising is that it will increase the real price of the product and customers are those who pay for this extra-cost.
– Manipulates somebody into doing something (verb)
Meaning: to control or influence somebody/something, often in a dishonest way so that they do not realize it
Vietnamese: kiểm soát hay lôi kéo ai đó làm việc gì đó mà người ta không nhận ra
Example: Another disadvantage of advertisements is that advertising may manipulate buyers into buying unnecessary items.
– Exaggerate (verb)
Meaning: to make something seem larger, better, worse or more important than it really is
Vietnamese: phóng đại
Example: Some companies make false claims to the customers by exaggerating the real quality of the product.
– Mislead somebody y (into doing something) (verb)
Meaning: to give somebody the wrong idea or impression and make them believe something that is not true
Vietnamese: đánh lừa ai đó
– Marketing strategy (compound noun)
Meaning: a plan for advertising a product
Vietnamese: chiến lược tiếp thị
Example: For example, some cosmetic adverts may mislead customers that by using the product, people would be young forever regardless of time but, in fact, this turns out to be one of the marketing strategies of the company.
Children and advertising
– entice somebody to do something (verb)
Meaning: to persuade somebody to do something
Vietnamese: thuyết phục ai đó làm gì
Example: Advertisements encourage children to entice their parents to purchase the products advertised in the commercials.
– adamant (adjective)
Meaning: impossible to persuade or unwilling to change an opinion or decision
Vietnamese: cứng đầu, ngoan cố
Example: Some young children may become adamant if the product is not bought for them.
– cognitively and psychologically defenseless against something
Meaning: not able to protect oneself against something because of the not fully developed cognition and psychology
Vietnamese: không có khả năng chống đỡ với cái gì đó về mặt tâm lý và nhận thức
– costly (adjective)
Meaning: costing a lot of money
Vietnamese: đắt
Example: It is said that children are cognitively and psychologically defenseless against advertising; therefore, they are easily influenced by some costly branded but unnecessary products.
Solutions
– Advertising campaign (noun)
Meaning: a series of planned activities that are intended for market or advertise a product
Vietnamese: chiến dịch quảng cáo
– Feature somebody/something (verb)
Meaning: to include a particular person or thing as a special feature
Vietnamese: mô tả những nét đặc biệt, nổi bật của cái gì
Example: Some advertising campaigns aimed at children often feature their favorite cartoon characters, so the best way to reduce impacts of advertising on children is to teach pre-schoolers that not everything they are watching is a TV show.
– Closely supervise (phrase)
Meaning: to be in charge of somebody/something and make sure that everything is done correctly, safely, etc.
Vietnamese: giám sát ai đó kỹ lưỡng
– Exposure to something (noun)
Meaning: the state of being in a place or situation where there is no protection from something harmful or unpleasant
Vietnamese: tiếp xúc với cái gì
Example: Another solution to reduce the impacts of advertisements on children is that parents should closely supervise their children so as to limit their exposure to TV ads.
– Critical analysis (compound noun)
Meaning: the act of analyzing something critically
Vietnamese: việc phân tích phê bình
Example: Individuals should learn to develop their critical analysis to decide which is necessary and which is unnecessary before making any purchases.
Types of advertising
– Periodical (adj)
Meaning: A magazine or newspaper published at regular intervals.
Vietnamese: định kỳ
Example: Newspaper and magazine are considered periodical advertising
– Brochure (noun)
Vietnamese: sách quảng cáo
Example: Brochure is a small magazine or book containing pictures and information about something or advertising something.
– Leaflet (noun)
Vietnamese: truyền đơn
Example: Leaflet is a printed sheet of paper or a few printed pages that are given free to advertise or give information about something.
– Flyer (noun)
Vietnamese: tờ rơi
Example: Flyer is a small sheet of paper that advertises a product or an event and is given to a large number of people.
– Pop-up ads (noun)
Vietnamese: quảng cáo nhảy lên trên màn máy tính
Example: Pop-up ads or pop-ups are forms of online advertisin
– Billboard (noun)
Vietnamese: quảng cáo màn ảnh rộng
Example: Billboard is a large board on the outside of a building or at the side of the road, used for putting advertisements on
Như vậy chúng ta đã biết được khá nhiều từ vựng cũng như các ví dụ rất cụ thể, chi tiết và hợp lý ở Writing Task 2 chủ đề Advertising rồi đúng không nào. Những blogs về từ vựng IELTS Writing task 2 sẽ giúp bạn ngày một mở rộng vốn từ của mình, tuy nhiên điều đó vẫn chưa đủ để bạn có một bài viết hoàn hảo, hãy ghé thăm chuyện mục IELTS Writing tips và học thêm nhiều kiến thức khác nữa để nâng cao tối đa band điểm của bạn!
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